August 21st, 2010 by Nate

The one thing that struck me on the Northern Coast of Italy was the large contingent of non-Italian beers that had struck up deals with the local bars. I don’t know about you, but I’m all for new beers being offered to locals, but finding non-Italian beers in bars more regularly than Italian birra was interesting.
Maybe it is because I was staying in a fairly touristic area? Maybe the foreign beer companies had struck a deal with some prominent pubs to get some exposure. Maybe, Maybe Maybe. It’s not uncommon to find big beer brands such as Fosters, Warsteiner or Becks in places here, but I was honestly dumbfounded to find just how many establishments were pushing Tennent’s.
The thing was that this wasn’t just beer being served from bottles or cans, rather this was the house’s tap beer. Plus it wasn’t just the Lager from Tennent’s, but all of their brews:
Lager (4% ABV)
Special (3.5% ABV)
Ember (4.2% ABV)
Light Ale (3.1% ABV)
Super(9.0% ABV)
I think it’s great to see a Scottish brand getting such adoration from a bar in a foreign land. It also got me thinking about the logistics of getting the beer to Italy (as I have confirmed, it’s not brewed locally). Interestingly, this is yet another member of the AB-InBev group. So this could explain why it is where it is.
All of these questions leaves me with ideas for more blog topics… will have to come to those later.
To the beer itself, this was a pretty straight forward lager. Nothing special, nothing to write home about except that I was drinking a Scottish ale on the Italian coastline. It is a good mid-range beer, although I don’t think it was cold enough, which I’ve found a few Italian establishments having problems with. Still I did enjoy this beer at dusk.

AB-InBev, Diano Marina, InBev, Italy, Jammin Cafe, Lager, Tennent's